Marketing

**Core and Critical Competencies**


= (This schedule is subject to change) = = = || =Standard:=
 * Week of... || Monday || Tuesday || Wednesday || Thursday || Friday ||
 * January 15 || == **NO SCHOOL** == || =No Class - End of First Semester=

=Learning Target:=

=Activities:= Greetings and Welcome

Course Overview – Discuss the semester, expectations, student thoughts, procedures, student questions.

Both Quarter Focuses - Marketing Foundations and Marketing Plan

Parent Contact Form

=Check for Understanding:=

= = || =Standard:=

=Learning Target:= Identify basic elements of Commercials

=Activities:=

=Introduce the Content Activity -= Work Time

Analyze the Commercials providing your responses and explanation.

Be prepared to share some of your findings tomorrow

=Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:=

=Share Introduction Activity and Discuss=

=Check for Understanding:=

= = || Recognize the customer-oriented nature of marketing and analyze the impact of marketing activities on the individual, business, and society. =Learning Target:= Identify the Functions of Marketing within the Business Structure.
 * January 22 || =Standard:=

Describe the roles that marketing takes on and examples. =Activities:=

Marketing is Promotions but does more for businesses

What does Marketing provide the business?

Discover the 9 Functions of Marketing

=Check for Understanding:=

= = || =Standard:= Recognize the customer-oriented nature of marketing and analyze the impact of marketing activities on the individual, business, and society. =Learning Target:= Identify the Functions of Marketing within the Business Structure.

Describe the roles that marketing takes on and examples.

=Activities:= Continue to Discover the 9 Functions of Marketing - Discuss Examples

Marketing Concepts - Evolving

The Marketing Concept vs Societal Concept https://iedunote.com/marketing-concept

- Stress its importance and use examples.

Implement the Marketing Concept - Begin with the Target Market and their needs/wants

https://www.thebalance.com/target-marketing-2948355

Review the Marketing Functions

IDEO https://www.ideo.com/about =Check for Understanding:=

= = || =Standard:= Analyze the elements of the marketing mix, their interrelationships, and how they are used in the marketing process.

=Learning Target:= Understand the Marketing Concept that businesses following in order to be successful.

=Activities:= Design Thinking Activity - Recognizing the need for the Marketing Concept

https://www.youtube.com/watch?v=GYkb6vfKMI4

Continue the Design Thinking Practice https://dschool-old.stanford.edu/sandbox/groups/designresources/wiki/36873/attachments/74b3d/ModeGuideBOOTCAMP2010L.pdf

Develop Empathy https://www.google.com/search?q=empathy&ie=utf-8&oe=utf-8&client=firefox-b-1

=Check for Understanding:=

= = || =Standard:= Analyze the elements of the marketing mix, their interrelationships, and how they are used in the marketing process. =Learning Target:= Recognize the need to understand the customer and target market to be successful

Learn about the Design Thinking Process.

=Activities:= https://dschool.stanford.edu/resources/virtual-crash-course-video



The Ideal Center Console (Substituted for the gift giving process)

=Check for Understanding:=

= = || =Standard:= Analyze the elements of the marketing mix, their interrelationships, and how they are used in the marketing process. =Learning Target:= Recognize the need to understand the customer and target market to be successful

Learn about the Design Thinking Process.

=Activities:= Finish the Design Thinking Activity

Discuss what you learned about identifying the needs of the customer instead of what YOU think? What did you notice?

Discuss the Design Thinking Process and how it reflects the Marketing Concept

Reflections

=Check for Understanding:=

= = || Understand marketing's role and function in business to facilitate economic exchanges with customers =Learning Target:= Identify the elements of the Marketing Mix
 * January 29 || =Standard:=

Discover the factors that go into Product Development

Identify and describe the 8 elements of the product.

=Activities:= Discuss the Design Thinking Experience

Importance in the Execution of the Marketing Concept

Why businesses struggle if they can't meet the Marketing Concept. - Examples - Real Companies

http://www.businessinsider.com/startups-that-raised-148-billion-have-shut-down-or-may-soon-2017-11/#beepi2013-february-2017-1

The Marketing Mix http://www.investopedia.com/terms/m/marketing.asp - 4 P’s video

5th P - Personal Selling

Discuss how this helps prepare an answer to the 2nd step in the Marketing Concepts.


 * The Marketing Mix - Product**

__Marketing in Product Development__ Gather Information - Marketing Research

Effective Marketing Strategies - The Plan - How to connect the Target Market with the Right Mix

Testing Market - Test Markets, Limited Release (Feedback) http://fortune.com/2017/06/20/mcdonalds-sandwich-fastfood/

**Choose a Product to use as a Sample in the class and one you will use for homework.**

 * Discuss the 8 Components of the Product**


 * 1.) Basic Product - What is it?**
 * - Product/Service**
 * - What does it do?**


 * 2.) Brand**


 * Brand Development - Logo, Tagline, Goals, Purpose, Strategy**

=Check for Understanding:= Analyze your chosen product - Basic Product and Brand

= = || =Standard:= Understand marketing's role and function in business to facilitate economic exchanges with customers =Learning Target:= Identify the elements of the Marketing Mix

Discover the factors that go into Product Development

Identify and describe the 8 elements of the product. =Activities:=


 * 2.) Brand**


 * Brand Development - Logo, Tagline, Goals, Purpose, Strategy**

https://www.entrepreneur.com/article/77408

https://www.thebalance.com/how-to-develop-your-brand-strategy-2295187

Many Hands for Haiti - Brand Guide - Discuss its importance.

How is the Brand Present? - iPhone

3.) Features/Characteristics

=Check for Understanding:= Brand - Complete for your Product

Analyze Features/Characteristics - Benefits for Customers
|| =Standard:= Understand marketing's role and function in business to facilitate economic exchanges with customers =Learning Target:= Identify the elements of the Marketing Mix

Discover the factors that go into Product Development

Identify and describe the 8 elements of the product. =Activities=

Brand Continued

https://www.legalzoom.com/trademarks-patents-copyrights/summary-compare-trademark-copyright.html
 * Copyright vs Trademark**

Trademarks http://www.investopedia.com/terms/t/trademark.asp

Copyrights https://www.investopedia.com/terms/c/copyright.asp

- Why is a trademark so important for a business and its products?

Licensing - http://www.inc.com/encyclopedia/licensing-agreements.html

- Why would a business License their products?

4.) Options/Choices for the Customer

http://smallbusiness.chron.com/product-mix-639.html
 * Product Mix/Assortment**

https://www.thebalance.com/product-breadth-2890171

http://www.investopedia.com/terms/p/product-line.asp
 * Product Line**

Use the iPhone and your product for examples.

=Check for Understanding:=

= = || =Standard:= Understand marketing's role and function in business to facilitate economic exchanges with customers =Learning Target:= Identify the elements of the Marketing Mix

Discover the factors that go into Product Development

Identify and describe the 8 elements of the product.

=Activities:=

Options Continued

Discus work from Yesterday - Examples

=Discuss our visit tomorrow to RAYGUN.=

=Check for Understanding:=

Options and Accessories

Packaging Elements

What Guarantees are associated with the product? = = || =Standard:= Understand marketing's role and function in business to facilitate economic exchanges with customers =Learning Target:= Identify the elements of the Marketing Mix

Discover the factors that go into Product Development

Identify and describe the 8 elements of the product.

=Activities:=

=Visit RAYGUN in the East Village to learn about the elements of the Product.= = =

=Check for Understanding:=

=Identify the elements of the product at RAYGUN.= || Analyze the elements of the marketing mix, their interrelationships, and how they are used in the marketing process. =Learning Target:= Identify the 8 Elements of the Product and how they are applied.
 * February 5 || =Standard:=

=Activities:= Customization? Accessories - Manufacturer/Others

www.investopedia.com/video/play/product-life-cycle/ - Discover an example of a product that you would consider to be part of each stage of the life cycle - RAYGUN Connection.
 * Product Life Cycle**

5.) Packaging - Components Protection - Promotion - Function - Display/Security/Safety - Materials Used/Environment -

=Check for Understanding:=

= = || =Standard:= Analyze the elements of the marketing mix, their interrelationships, and how they are used in the marketing process. =Learning Target:= Identify the 8 Elements of the Product and how they are applied. =Activities:= Finish Packaging

6.) Guarantees Warranties - Express and Implied Return Policies Money Back

7.) Services - Support, Installation/Set Up, After the Sale, Websites, Phone Numbers, People, etc..


 * 8.) Uses - How will the customer use the product or service?**


 * Product - Formative Assessment Check**

=Check for Understanding:=

= = || =Standard:= Analyze the elements of the marketing mix, their interrelationships, and how they are used in the marketing process. =Learning Target:= Demonstrate the Elements of a Product in completing an analysis of an example product.

=Activities:= Discuss Formative Check

Product Summative Assessment

=Check for Understanding:=

= = Analyze the elements of the marketing mix, their interrelationships, and how they are used in the marketing process. =Learning Target:= Identify how the business connects with the customer.
 * Due Monday** || =Standard:=

=Activities:= Place/Distribution -

Channels of Distribution - Intermediaries Retailer, Wholesaler, Distributor, Sales Agent

The Channel and its Importance

Transportation, Timing, Exchanges

Production https://www.youtube.com/watch?v=LpBAwVmKNbQ

Amazon Fulfillment Centers

http://www.businessinsider.com/how-many-fulfillment-centers-does-amazon-have-in-the-us-2015-3
 * Map of Locations**

https://www.google.com/maps/d/viewer?mid=1_z0NXOzAav31ObtEeHjVn9V0NZI&hl=en_US&ll=35.732622745655426%2C-97.83508904999997&z=4

Inside the Fulfillment Center https://www.youtube.com/watch?v=Y-lBvI6u_hw

=Check for Understanding:=

= = || =Standard:= Analyze the elements of the marketing mix, their interrelationships, and how they are used in the marketing process. =Learning Target:=

=Activities:=

Discuss Amazon Distribution Activities - Apply it to channel Activiites

Channels of Distribution - Intermediaries

Consumer - How do we obtain it?

Channel Design

Channel Tasks - What assistance do you need? Examples

= =

=Check for Understanding:=

= = ||
 * February 12 || =Standard:=

=Learning Target:=

=Activities:= Channel Members - Characteristics, Functions and Example Businesses

Create a Distribution Channel https://www.thehersheycompany.com/en_us/this-is-hershey/global-locations.html

Producer, Wholesaler/Distributors, Agents, Retailers

Examples for each intermediary.

Information/Order Processing,

Packaging, Transportation, Storage, Buying, others.

http://www.sysco.com/home.html

https://www.hy-vee.com/company/about-hy-vee/behind-the-scenes.aspx

https://www.youtube.com/watch?v=aHBtnFbwDaI

=Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:=

=**Picket Fence Creamery - Distribution Focus**=

=Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:=

Finish - Retailers

Ethical and Channel Management Decisions.

=Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:=

=Field Trip to Casey's Corporate Headquarters=

=Leave at 9=

=Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:=

=Distribution Assessment=



Continue Ethical and Channel Management Decisions.

Review Concepts and Topics of Distribution for Assessments Monday

=Check for Understanding:=

= = ||
 * February 19 || =Standard:=

=Learning Target:=

=Activities:=

Quick Discussion and Instructions for reworks.

Distribution Assessment - Part One

When complete Distribution Assessment Work Time || =Standard:=

=Learning Target:=

=Activities:=

No School - Ice Storm || =Standard:=

=Learning Target:=

=Activities:=

Distribution Assessment Part 2

Distribution Project Work Time

=**Check for Understanding**= || =Standard:=

=Learning Target:=

=Activities:= Pricing



What is price?

http://money.cnn.com/2018/01/26/technology/amazon-go-store/index.html

Examples and Discussion
 * Economics affect Price**

Pricing Strategies Discuss the steps in Determining the Price

Break Even Practice

Pricing Objectives www.businessstudynotes.com/marketing/marketing-management/major-pricing-objectives-of-business/

Max and Minimum


 * Distribution Assessment Due Today** || =No School - PD= ||
 * February 26 || =Standard:=

=Learning Target:=

=Activities:= Discuss Distribution Quizzes

Pricing Objectives www.businessstudynotes.com/marketing/marketing-management/major-pricing-objectives-of-business/

=Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:= Break Even Analysis Cheeseburger Apply it to a Burger Restaurant Opening

Max and Minimum Price Points

=Pricing Strategy and Setting the Price - What to Consider - Read for Tomorrow= https://www.inc.com/guides/price-your-products.html

=Check for Understanding:=

= = || = = =Standard:=

=Learning Target:=

=Activities:= Pricing Strategies

How to set your price?

=Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:=

Competitive Pricing, Entry Pricing http://www.netmba.com/marketing/pricing/

Types of Discounts - When to use them?

https://www.entrepreneur.com/article/279464

=Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:= Pricing Strategy Check and Review

Pricing Assessment - Discuss Instructions

=Check for Understanding:= ||
 * March 5 || =Standard:=

=Learning Target:=

=Activities:= Pricing Assessment - Work Time =Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:= Discuss Concession Stand Pricing Assessment

People

Selling, Customer Service and Support - What roles people play in the execution of successful exchange relationships

Examples


 * 5 Functions of Business**

Production, Operations, Finance/Accounting, Management and Marketing Downtown HyVee

Business Examples and create a Web of how they need one another.

What happens when they don't connect or work together?

How does Marketing Hold them together?

= =

=Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:= Operations, Finance/Accounting, Management and Marketing Downtown HyVee

Business Examples and create a Web of how they need one another.

What happens when they don't connect or work together?

How does Marketing Hold them together?

When complete, work on Project.

=Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:=

Formative Check 5 Functions of Business

=Pricing Assessment Due=

Discuss work over break = =

=Check for Understanding:=

= = || =Spring Break=


 * Research and become familiar with all companies.**

https://www.desmoinesregister.com/story/news/local/west-des-moines/2017/12/06/west-des-moines-entertainment-venue-smash-park-breaks-ground/928494001/
 * Smash Park**

https://www.desmoinesregister.com/story/news/local/west-des-moines/2017/10/18/food-beer-pickleball-and-more-smash-park-coming-west-des-moines/749764001/

https://www.smashpark.com/

https://www.desmoinesregister.com/story/money/business/new-business/2018/01/10/chicken-chain-raising-canes-headed-west-des-moines/1021340001/
 * Cane's Chicken**

https://www.raisingcanes.com/

http://www.adelnews.com/news/20180103/fridley-theatres-breaks-ground-for-waukee-8220palms-theatre8221
 * Fridley Theater Waukee**

https://www.desmoinesregister.com/story/news/local/waukee/2017/12/27/waukees-new-imax-theater-complex-luxury-recliners-food-and-drinks-breaks-ground/984507001/

http://www.waukee.org/CivicAlerts.aspx?AID=1171

http://www.fridleytheatres.com/ ||
 * March 12 || =Spring Break= || =Spring Break= || =Spring Break= || =Spring Break= || =Spring Break= ||
 * March 19 || =Standard:=

=Learning Target:=

=Activities:= Begin Summative Assessment Work - The Marketing Mix Project



Discuss Project and Instructions = = Due Next Monday =Check for Understanding:= || =Standard:=

=Learning Target:=

=Activities:=

Check Point #1

=Work Day=

=Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:=

=Check Point #2=

=Work Day=

Introduce Marketing Plans and Marketing Firms

https://www.thebalance.com/what-is-a-marketing-firm-4017678

[|Happy Medium]

=Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:= Discuss the Outline of a Marketing Plan - What is included and the role it serves.



Discuss the Situation Analysis

Discover the Iowa Golf Assocation

=Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:=

=Check for Understanding:=

End of 3rd Quarter ||
 * March 26 || =Standard:=

=Learning Target:=

=Activities:=

Submit Marketing Mix Project

Practice Situational Analysis

Iowa Golf Association - Who, What, How Descriptive Summary

Create Questions for a mock interview with IGA regarding Goals/Objectives and Status.

Current Marketing Efforts - Traditional and Online

Conducting a SWOT Analysis regarding their Marketing

=Check for Understanding:= || =Standard:=

=Learning Target:=

=Activities:=


 * IA Assessments - 30 minute Periods**

Discuss the Situational Analysis - IGA

Current Marketing Efforts - Identify and Discuss


 * Competitor Analysis**

Sample Business - HyVee

Primary vs Secondary Research

Begin the Competitive Analysis - Direct vs Indirect Who are they?

What are competitors doing? Offerings, to Who, what they do and How they do it?

Indirect Offerings - Product and Services.

Recognize Similarities and Differences in Product/Service Offerings. - Direct Competitors

Identify the Competitive Advantages, What are they?

Research Promotion Examples - Theirs and the Direct Competitors

Find 2-3 Examples with a short explanation for the example business and

Save links, images, etc...

=Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:= Discuss their findings - Promotional Tools for Businesses and Competitors.

Discuss Reviews - Support their Competitive Advantages???

=Complete Competitor Analysis for a Business=

=Check for Understanding:= Using the Same Business of their Choice

Who are their competitors? Direct and Indirect What are competitors doing already? - Promotional Mix - Presence? What Promotional Tools? - What Similarities and Differences in Product/Services - Based on Findings what is your business' Competitive Advantage and Unique Selling Position is. - Current Reviews about the businesses. - Do they demonstrate the competitive advantage or not?

**Due Friday**
=Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:= IA Assessments - 30 minute Periods

Research - Primary and Secondary http://www.allbusiness.com/understanding-the-basics-of-small-business-market-research-2587-1.html



Primary Data - Best Source
 * Demographics -**

Secondary Data - Identifying the Customer https://www.sba.gov/starting-business/how-start-business/business-data-statistics/demographics

https://www.census.gov/quickfacts/fact/table/US/PST045217
 * Geographics**

Country —> Street Breakdown

Discuss Regions, Neighborhoods, Proximity, (Rural, Suburban, Urban) etc….

Connecting the Geographics and Demographics - Business Decisions

=Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities= Discuss the Geographic and Demographic Connections Choosing a store location.

Psychographics - Personalities

Need/Wants/Maslow's Hierarchy


 * Behaviors**

Decision Making (Routine, Limited, Decisions)

Influences (Culture, Reference Groups, Roles, Social Class

Buying Motives - Patronage, Emotional, Rational, Product

=Check for Understanding:= ||
 * April 2 || =Standard:=

=Learning Target:=

=Activities:= Influences (Culture, Reference Groups, Roles, Social Class

Product Usage - Frequency, Quantity, Use

Need/Wants/Maslow's Hierarchy

Target Market Samples - Recognize the Characteristics

=Check for Understanding:=

Read through and take notes:

Begin to discover how businesses begin to identify Target Markets. http://articles.bplans.com/target-marketing/

http://www.entrepreneur.com/encyclopedia/target-market

http://www.inc.com/guides/2010/06/defining-your-target-market.html

http://www.netmba.com/marketing/market/segmentation/ || =Standard:=

=Learning Target:=

=Activities:= Complete the Target Market Identification and Practice.

Discuss Articles and Findings

Discuss the Elements of The Customer Persona

Develop the Customer Persona - Practice creating one for a sample business

=Check for Understanding:=

Develop a Marketing Persona - https://blog.bufferapp.com/marketing-personas-beginners-guide

http://www.morebusiness.com/templates_worksheets/bplans/printpre.brc

http://www.mycustomer.com/marketing/strategy/four-sample-buyer-personas-and-what-we-can-learn-from-them

https://www.shopify.com/blog/15275657-how-to-build-buyer-personas-for-better-marketing

http://contentmarketinginstitute.com/2016/05/buyer-personas-essential-parts/ || =Standard:=

=Learning Target:=

=Activities:= Discuss Personas Articles

Individual Work

Continue the Practice Persona - Tell your Story

Look at Samples from the Marketing Plan - Its Components

=Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:= Submit Target Market Breakdown and Customer Persona

SMART GOALS https://www.projectsmart.co.uk/smart-goals.php

https://startupnation.com/start-your-business/smart-goal-setting-business/

https://www.youtube.com/watch?v=xqFgYMc7ke8

= =

=Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:= Business Objectives - Example Business

Sample SMART Goals - Example Business https://www.thebalance.com/smart-goal-examples-2951827

Plans to achieve the goals - Marketing Strategy

http://www.investopedia.com/terms/m/marketing-strategy.asp

Use the Sample Marketing Plan to see examples of strategies.

Develop a SMART GOAL and then Marketing Strategy for an Example Scenario below.

Golf Fundraiser - I want to earn money for the golf program.

I want to grow participants this year

Strategy to Execute the Smart Goal Come up with your plans of action ||
 * April 9 || =Standard:=

=Learning Target:=

=Activities:= Discuss Smart Goals and Strategies Golf Fundraiser

Promotion - What is it? https://www.cleverism.com/promotion-four-ps-marketing-mix/

Communication Process What are steps to effective communication? How does it get interrupted?



=Check for Understanding:=

= =

= =

= = || =Standard:=

=Learning Target:=

=Activities:= Promotional Goals/Objectives - What is the objective, what strategy are you implementing, what are you trying to accomplish?

Promotional Opportunity Analysis - Learn about the Components and take notes.

https://www.cleverism.com/promotion-four-ps-marketing-mix/

=Check for Understanding:= = =

' || =Standard:=

=Learning Target:=

=Activities:=

==

http://www.entrepreneurial-insights.com/promotion-four-ps-marketing-mix/
 * Types of Promotion - 5 parts to the promotional mix**

https://www.linkedin.com/pulse/advantages-disadvantages-various-advertising-mediums-alina-popescu
 * Advertising**

__Medium__ TV - Radio - Outdoor (Signage, Billboards, Vehicles, Trucks) Print (Magazines, Newspaper, Flyers, Posters, Online (Videos, Banner Ads, GoogelAd Words, links, Social Media)


 * Evaluate Each type and record the following:**

Advantages Disadvantages Why use this form?

Discover Examples of each for your Sample Business - Target or Bass Pro

=Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:=

https://www.entrepreneur.com/encyclopedia/public-relations
 * Public Relations**

http://www.managementstudyguide.com/types-of-public-relation-activities.htm

Discover tools in public relations that are a part of the promotional mix. Students will be discovering examples of different public relation and sponsorship tools and recognizing how a business can effectively use them.

Students will find 5 examples of Public Relations/Sponsorship for 5 different businesses and then describe the Marketing Objective the business was trying to accomplish.


 * For Sponsorship make sure that you make the connection between your business and the sponsor event and activity.

Discuss Public Relations Activities and their Importance to the business.

Submit Activities and Promotional Examples = =

=Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:=
 * Finish learning about the Promotional Mix - Discover each element and take notes and then find examples of each in the business environment. (Real Examples)**

https://www.cleverism.com/promotion-four-ps-marketing-mix/
 * Sales Promotion, Direct Marketing, Selling**

http://www.entrepreneurial-insights.com/promotion-four-ps-marketing-mix/

https://www.boundless.com/business/textbooks/boundless-business-textbook/marketing-communications-17/promotion-104/the-promotion-mix-492-5112/
 * Selling - 3 Examples**

https://salesmarketingfunnel85.wordpress.com/2012/04/03/marketing-strategy-personal-selling-examples/

https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/integrated-marketing-communications-12/the-promotion-mix-83/personal-selling-414-10589/

http://www.marketingteacher.com/sales-promotion/
 * Sales Promotions - 5 Examples**

[]

[]

http://www.investopedia.com/terms/d/direct-marketing.asp
 * Direct Marketing - 5 Examples**

[]

[]

[]

=Check for Understanding:=

= = ||
 * April 16 || =Standard:=

=Learning Target:=

=Activities:=

http://www.yourarticlelibrary.com/marketing/promotional-mix/top-11-factors-influencing-promotion-mix/48640/
 * How do you choose the right mix?**

http://edwardlowe.org/how-to-establish-a-promotional-mix/

Sample Products/Services 1.) 2.) 3.) 4.)

=Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:= Media Selection

Advertising Messages - Appeals, Frameworks, Sources, Spokespersons

Appeals Links http://blog.visme.co/types-of-advertising-appeals/

http://thevisualcommunicationguy.com/business-communication/advertising-appeals-overview/

=Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:= Continue Appeals Frameworks, Sources, Spokespersons = = Appeals Links http://blog.visme.co/types-of-advertising-appeals/

http://thevisualcommunicationguy.com/business-communication/advertising-appeals-overview/

=Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:= Frameworks, Sources

Budgets - Typical Spending

What to consider? https://www.forbes.com/sites/entrepreneursorganization/2015/03/06/marketing-budget-for-small-businesses/2/#5976bc563aac

Ways to Determine the Budget? http://smallbusiness.chron.com/average-marketing-advertising-budget-company-30993.html

What you can afford? % of Sales Competition Matching Objective and Task

=Check for Understanding:= || =Standard:=

=Learning Target:=

=Activities:= Discuss the Budget Options http://deloitte.wsj.com/cmo/2017/01/24/who-has-the-biggest-marketing-budgets/

Suggestions vs Client Choice vs Goals/Objectives

Sample Media Plan

Measurement Methods - Find Examples

Appendix - Inclusions Look at Examples and discuss elements

The Pitch - AMC Analysis and Marketing Plan Practice

https://www.youtube.com/watch?v=suRDUFpsHus&feature=youtu.be

=Check for Understanding:= ||
 * April 23 || =Standard:=

=Learning Target:=

=Activities:= The Pitch - AMC Analysis and Marketing Plan Practice

Marketing Plan Practice Continued Check for Understanding

Practice the Marketing Plan with the The Pitch Episode

1.) Situation Analysis and Learning about the Customer

- Conducting the Interview and Situational Analysis Suggestions and Recommendations

2.) SMART Goals - Working with the Client to discover what they want to achieve. || =Standard:=

=Learning Target:=

=Activities:= The Pitch - AMC Analysis and Marketing Plan Practice

Marketing Plan Practice Continued Check for Understanding

Strategies and Promotional Mix

Measurement Methods

Target Markets

=Check for Understanding:= || =Standard:=

=Learning Target:=

=Activities:= The Pitch - AMC Analysis and Marketing Plan Practice Marketing Plan Practice Continued Check for Understanding

Strategies and Promotional Mix

Measurement Methods

Target Markets

=Check for Understanding:= Prep for Tomorrows Briefing with the IGA for the final project. = = || =Standard:=

=Learning Target:=

=Activities:=

Briefing meeting for your Final Project

Q and A - Begin to learn about the Client, understand goals, objectives, culture, current marketing efforts, etc...

=Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:= =Project Instructions and Questions= Prepare for your Interview Experiences - Use the formal instructions to help guide your questions.



Group and Project Set Up

Set up meetings for Situational Analysis next week

Emails and Correspondence

Research Companies

Identify Competitors =Check for Understanding:=

= = Work Time ||
 * April 30 || =Standard:=

=Learning Target:=

=Activities:=

Project Work Time = =

=Check for Understanding:=

Mr. Combs Gone - Conference Golf || =Standard:=

=Learning Target:=

=Activities:= =**Situation Analysis and Competitive Analysis Check Point**= = =

=Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:= =Mr. Combs Gone - Conference Golf=

=Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:= Mr. Combs Gone

Submit in an Email - End of Day

=**Target Market - Customer Personas, Smart Goals, Strategies Check Point**= = =

=Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:= Marketing Tactics

http://www.mindwhirl.com/75-marketing-tactics-every-entrepreneur-should-know/ = =

=Check for Understanding:=

= = ||
 * May 7 || =Standard:=

=Learning Target:=

=Activities:= = = =**Tactic Check Point - All Tactics and Reasoning needs to be chosen and explained by the end of the period**=

=Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:=

= =

=Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:=

=Pitch Practice - How to Pitch, what to include, presentation bet practice=

=Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:=

=Assembling the Plan - Format and Organization=

=Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:= Formal Plans - Due Today

=Mr. Combs Gone - Sectional Golf=

=Check for Understanding:=

= = ||
 * May 14 || =Standard:=

=Learning Target:=

=Activities:= =Mr. Combs Gone - Sectional Golf=

Final Preparations for Pitches

=Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:= Pitch Marketing Plans to Client = =

=Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:=

Discuss the Plans

=Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:=

= = =Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:=

=Check for Understanding:=

= = Advertising Appeals ||
 * May 21 || =Finals - 1, 3, 5= || Finals - 2, 4, 6 || Finals 7, 8 || https://www.youtube.com/watch?v=UPtJXTChDpY ||  ||

