Small+Business+Management



=[|Small Business Administration - Starting a Small Business]=

=[|BizInnovator]=


 * Week of... || Monday || Tuesday || Wednesday || Thursday || Friday ||
 * January 15 || =No School= || No School - 1st Semester

= = || =Standard:=

=Learning Target:=

=Activities:= Discuss Course and Syllabus

Discuss Student Expectations and Desired Learning

Sign Up for BizInnovator

Watch Entrepreneur Video - Teach our Kids to be Entrepreneurs

https://www.ted.com/topics/entrepreneur

http://www.shopify.com/blog/6553665-12-must-watch-ted-talks-for-entrepreneurs

https://www.ted.com/talks/cameron_herold_let_s_raise_kids_to_be_entrepreneurs

= =

=Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:= Continue Cameron Herald Video

Discuss Reactions and Comments

=Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:=

Entrepreneur Profile - Homework
 * Due Monday**

Discuss Under Armour History - Kevin Plank

[|Getting to Work]

[|Company History]

[|Company Background #1]

[|Company Background #2]

=Check for Understanding:=

= = || Recognize that entrepreneurs possess unique characteristics and evaluate the degree to which one possesses those characteristics. =Learning Target:=
 * January 22 || =Standard:=

=Activities:= Kevin Plank - Entrepreneurship

[|Become a Successful Entrepreneur]

Define Entrepreneur

Check for Understanding:

= = || =Standard:= Recognize that entrepreneurs possess unique characteristics and evaluate the degree to which one possesses those characteristics.

=Learning Target:=

=Activities:= =Share your Entrepreneur Findings. - Profiles= Definition of a Small Business

__Why Entrepreneurship?__


 * Advantages and Disadvantages - Discuss**

Opportunity Costs - What are you giving up when you take the financial risk.

Discuss the work below together


 * Identifying your Entrepreneurial Strengths - BizInnovator**

=Check for Understanding:=

= = || =Standard:= Recognize that entrepreneurs possess unique characteristics and evaluate the degree to which one possesses those characteristics.

=Learning Target:=

=Activities:= Discuss "What makes an entrepreneur"

Do you have what it takes? - Survey

SBA Advice, Traits and Steps https://www.sba.gov/business-guide/10-steps-start-your-business/

=Check for Understanding:= || =Standard:= Recognize that entrepreneurs possess unique characteristics and evaluate the degree to which one possesses those characteristics.

=Learning Target:=

=Activities:= Finding Opportunities and 5 Roots of Opportunities

Think, Listen, Observe

List of Business Ideas - Do you need to invent or come up with something new?

Discovering Opportunities https://www.entrepreneur.com/article/201588 https://www.thebalance.com/best-small-businesses-opportunities-4111809

Business Ideas - What makes an Idea an Opportunity

https://www.youtube.com/watch?v=wwShFsSFb-Y&feature=youtu.be&CFID=205068&CFTOKEN=48174382

1.) Attractive to Customers, Yes or No? and Why? 2.) Will work in your environment 3.) Executed in the window of opportunity that exists. 4.) You have the resources and skills to create the business


 * Bug List - BizInnovator**

= =

=Check for Understanding:=

= = || =Standard:= Recognize that entrepreneurs possess unique characteristics and evaluate the degree to which one possesses those characteristics.

=Learning Target:=

=Activities:= Learn about a SWOT Analysis https://www.youtube.com/watch?v=9-NWhwskTO4

Conduct a SWOT of 1 each of Business Innovation Ideas identified in the Bug List. - Together

Perform a SWOT Analysis - Independently of Each Other - 2 Bug List Ideas

21 Innovations - BizInnovator

=Check for Understanding:=

= = || Employ entrepreneurial discovery strategies to generate feasible ideas for business ventures. =Learning Target:=
 * January 29 || =Standard:=

=Activities:= Submit Bug List Analysis to Mr. Combs

Discuss Powerpoint on Innovation - Biz Innovator https://www.slideshare.net/bachajee007/innovation-15609833

Invent Extend Duplicate Synthesis

Overview of Entrepreneurship Assessment - Biz Innovator. - Discuss

BizInnovator Innovation Assessment - Discuss

=Check for Understanding:=

= = || =Standard:= Employ entrepreneurial discovery strategies to generate feasible ideas for business ventures. =Learning Target:=

=Activities:= BizInnovator Innovation Assessment - Discuss

Business Entry Opportunity - How to enter the business environment. - Analyze the Different Opportunities



Start Ups - Discussion and Analysis https://www.entrepreneur.com/article/201588

Innovations/Ideas

1.) Exploit Changes in the World 2.) Problems create opportunities 3.) Constantly Search - What frustrates me when I try and buy something? - What product/service would make things better/easier? - What isn’t effective in your life? 4.) Use your Imagination 5.) Identify Needs/Wants of the Market

=Check for Understanding:=

Determine 5 options for potential start ups you feel might be best fitting. Add to your innovation list. || =Standard:= Employ entrepreneurial discovery strategies to generate feasible ideas for business ventures. =Learning Target:=

=Activities:=

Your task today is to research different franchises to identify those that would have the best opportunity to start in the Des Moines area. Remember to justify choices with Opportunity Ideas and Will it Work.
 * Business Entry - Franchising**

=Find 2=

Use the following two links to help start your search and also visit the actual Franchisor's website to get more information.

http://www.franchise.com/ http://www.entrepreneur.com/franchise500/index.html

Discover the following:

1.) What are the requirements/steps/expectations to start?

2.) What are the Fees/Royalties to operate the franchise?

3.) What are the Financial Requirements

4.) What Benefits/Difficulties of running the franchise

5.) Save all links/support for the franchise being successful in Des Moines.

6.) Find an example of a new franchise in the Des Moines Area and discuss whether or not it will be successful. - Save the link to the article or information regarding the Franchise.

=Check for Understanding:= Determine 2 Franchise Opportunities in the DSM Area that would have a chance to be successful - = = || =Standard:= Employ entrepreneurial discovery strategies to generate feasible ideas for business ventures. =Learning Target:=

=Activities:= What were your 5 start up opportunities?

Discuss Franchise Discovery - What did you learn?

What need/want did the franchise discover in its beginnings and how does it continue to satisfy the needs and wants of customers?
 * Local Franchise Development - News and Business Concept. -** Des Moines Register

=**Discuss our visit to RAYGUN**=

=Check for Understanding:= || =Standard:= Employ entrepreneurial discovery strategies to generate feasible ideas for business ventures. =Learning Target:=

=Activities:=

Visit RAYGUN - Learn about the Business and Product Development

=Check for Understanding:=

=What has allowed RAYGUN to continue to thrive in the early parts of the business.= || Employ entrepreneurial discovery strategies to generate feasible ideas for business ventures. =Learning Target:=
 * February 5 || =Standard:=

=Activities:= Discuss Licensing Business Entry - Analysis

http://www.trademark.iastate.edu/

MLB Licensing

NBA Licensing

[|License Technology]= =

Ethics and US Patent Office http://www.uspto.gov/
 * Protecting your Idea**

[|Patents, Trademarks, Copyright]

https://www.youtube.com/watch?v=AQpaKJjEQR8

=Check for Understanding:= || =Standard:=

Employ entrepreneurial discovery strategies to generate feasible ideas for business ventures.

=Learning Target:=

=Activities:= Intellectual Property

Activity - Recognizing where Patents and Trademarks exist in the business/products.

http://www.freshpatents.com/

https://www.uspto.gov/trademarks-application-process/search-trademark-database

Domain Names - Web Presence and Brand Support

Choosing a Domain Name https://www.godaddy.com/garage/smallbusiness/launch/10-tips-for-choosing-the-perfect-domain-name/

Search for Availability https://www.godaddy.com/domains/domain-name-search?isc=cardigan

Domain Name Extensions http://www.wix.com/domain/top-level-domains

Under Amour - http://investor.underarmour.com/secfiling.cfm?filingID=1336917-14-8

=Check for Understanding:= 1.) Discover a Licensing opportunity you think would be successful and what its royalties/application process is.

2.) Licensing - Read and bring a reaction and summary back. Plus, explain whether or not you feel licensing would be good business decision.

http://www.entrepreneur.com/article/174014

3.) **What would you create as Entrepreneur Guidelines to avoid business failure?**

Employ entrepreneurial discovery strategies to generate feasible ideas for business ventures.
 * List 5 and Explain why** || =Standard:=

=Activities:= What makes a successful business entity?

Who are some examples? Research Local Businesses

Discuss Guidelines for Success

Marketing Concept - Discussion

Why Businesses Fail? http://www.investopedia.com/slide-show/top-6-reasons-new-businesses-fail/

http://www.businessknowhow.com/startup/business-failure.htm

http://www.forbes.com/sites/ericwagner/2013/09/12/five-reasons-8-out-of-10-businesses-fail/

http://www.businessinsider.com/biggest-product-failures-in-business-history-2014-7

http://www.huffingtonpost.com/2014/01/22/failing-brands-2014_n_4604534.html

https://www.usatoday.com/story/money/2017/12/20/here-26-retailers-and-apparel-companies-most-risk-2018/950328001/

Identify the common reasons for failure.

=Check for Understanding:= || =Standard:= Employ entrepreneurial discovery strategies to generate feasible ideas for business ventures.

=Activities:= __Preparing for your Idea__

Identify the Target Market and what you want to do to satisfy their needs.

[|Business Ideas]

Problem Solving, Needs/Wants in the community, Improvement on Products/Services, or New Ideas

What are examples of New Businesses in Des Moines and what problem are they solving? Are they or do they just think they are?

Business Entry Opportunity

Explain the instructions and work time

=Check for Understanding:= || =Standard:= Employ entrepreneurial discovery strategies to generate feasible ideas for business ventures.

=Activities:=

http://www.bplans.com/miniature_golf_course_business_plan/strategy_and_implementation_summary_fc.php
 * Discuss the Business Plan and its Elements**

http://www.entrepreneur.com/businessplan/index.html
 * Why do you need a business plan?**

Work Time - Discovering an Opportunitiy

=Check for Understanding:= ||


 * February 12 || =Standard:=

=Learning Target:=

=Activities:=

http://www.sba.gov/category/navigation-structure/starting-managing-business/starting-business/writing-business-plan/essential-elements-good-busines
 * Business Plan Outline**



Discuss each section and its parts - Inclusions and reference examples.

=Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:= Discuss the Business Plan - Its elements and what is contained in each section

Financial Analysis - Pro Forma Statements http://www.entrepreneur.com/article/79258

Funding Request http://abc.go.com/shows/shark-tank/episode-guide

Appendices

=Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:= Lean Start Up Model https://docs.google.com/drawings/d/1Y1PW5hlopJxHl3ysjENOsXdhy1Mm-V5cWYGDeEtQaLk/edit?usp=sharing

Business Model Canvas

https://www.youtube.com/watch?v=wlKP-BaC0jA


 * Submit Business Opportunity**


 * Business Plan - Quiz**

= =

=Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:=

=Field Trip to Casey's Corporate Headquarters= = = =9:00 - 1:00=

Learn about the Pricing, Distribution, and operations of the business.

=Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:= Debrief from Trip

Discuss Bizmodel Canvas - First Editions

Discuss Business Ideas, Canvas and the SWOT

Lean Start Up Continued - Strategyzer

=Check for Understanding:=

= = ||
 * February 19 || =Standard:=

=Learning Target:=

=Activities:= Submit BizModel - Discuss Briefly -



Finish Strategyer Videos

- The Target Market, The Offer, Production and Delivery (Type of Business - Retail, Manufacturer, Wholesaler, Service
 * Who, What and How - The Marketing Concept**

https://www.youtube.com/watch?v=oM4g3C7Lh4c Who, What and How - Amazon
 * Amazon**


 * Assignment - I**dentify the Values of an Organization and what do they tell you about the business?

__Hint:__ Google Search for a Company's Values

http://www.inc.com/resources/startup/articles/20050201/missionstatement.html
 * What is a Mission Statement?**
 * 1) What do we do?
 * 2) How do we do it?
 * 3) For whom do we do it?

= = =Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:=

No School - Ice Storm

=Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:= Begin to assemble your Company Description - Identify the Who, What, and How of your company.

One on One with Mr. Combs to discuss your Business Models Finish Strategyer Videos

=Check for Understanding:= || =Standard:=

=Learning Target:=

=Activities:=


 * Identify the Mission Statements of 2 companies and analyze the mission statement for the businesses. Identify the parts of the mission statement that are included.**

Target Market, Products/Services, Markets Served, Technology, Public Issues, Profitability and Growth, Survival

http://www.diffen.com/difference/Mission_Statement_vs_Vision_Statement
 * Vision - What is a Vision Statement and how does it differ from a Mission Statement**


 * Assignment -** Do the companies you identified Mission Statements for have a Vision Statement? If yes, What does it express? If not, what do they have instead?
 * Discuss Vision Statements**

http://www.investopedia.com/terms/c/corporate-culture.asp
 * Culture**


 * What is the importance of culture in an organization?**


 * What does Amazon Value? What Evidence was identified.**


 * Why is culture Important?**

Look through the examples and identify the culture of the workplace. Does it exemplify the the Mission, Vision and Values of the Business.

https://corporate.target.com/careers/culture
 * Target** - https://corporate.target.com/about/purpose-beliefs

https://www08.wellsfargomedia.com/assets/pdf/about/corporate/vision-and-values.pdf
 * Wells Fargo -**

https://www.wellsfargo.com/about/corporate/vision- and-values/our-culture/

http://www.wholefoodsmarket.com/careers/our-values-and-mission
 * Whole Foods -**

__Whole Foods__ http://money.cnn.com/video/news/2013/06/17/f-leadership-whole-foods-walter-robb-employee-culture.fortune/

After watching the video, describe what you think to be the culture of the workplace at Whole Foods

= =

=Check for Understanding:=

= = || =No School= ||
 * February 26 || =Standard:=

=Learning Target:=

=Activities:= Discuss the Culture at Whole Foods

Competitive Advantage http://www.investopedia.com/video/play/competitive-advantage/

Direct vs Indirect Competition - Examples

Comparative Analysis of the Competitive Advantage

Factors of the Competitive Advantage Comparative - Price Differential - Feature/Benefit

Quality Location Selection Service

= = =Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:= Speed/Turnaround Others - Industry Specific

Discuss Quantitative and Qualitative Comparisons

Convenience Store Example

Choose 3 Businesses to compare your choice to.

https://www.kumandgo.com/ https://www.caseys.com/ https://www.quiktrip.com/

Is the competitive advantage sustainable?

Strategies and Tactics Check out the Competition - Costs, USP, Offers

=Check for Understanding:= Identify your Direct Competitors - 3 of them

Identify your Indirect Competitors - 3 of them = = || =Standard:=

=Learning Target:=

=Activities:= Discuss Competitive Advantage Analysis

=Check for Understanding:=

Identify your Direct Competitors - 3 of them

What are their Offers, Unique Selling Proposition, Costs

Tactics - How do they implement their Competitive Advantage?

Identify your Indirect Competitors - 3 of them || =Standard:=

=Learning Target:=

=Activities:= Will your Idea Work? Discuss Economics of One Unit

Examples - Pizza - Practice

Discuss Example including Labor = =

=Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:= Business Opportunity Assessment

Work Time - Due Next Thursday = =

=Check for Understanding:=

= = ||
 * March 5 || =Standard:=

=Learning Target:=

=Activities:=

=Work Time on Business Opportunity Assessment=

=Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:= Check Break Even Practice - Pizza

Multiple Items and Average Ticket Sale

Questions on Business Opportunity Assessment

Discuss The Market and Market Analysis

Revisit https://www.youtube.com/watch?v=7O36YBn9x_4&CFID=104059&CFTOKEN=15043204

Begin to Explore your Market - Business Model - Follow the video example.

Types of Research - Primary and Secondary http://www.allbusiness.com/understanding-the-basics-of-small-business-market-research-2587-1.html

What are you looking for? Why is it critical? Questions to Ask.

http://www.ihop.com/About-Ihop/Franchise-Opportunities/usa

BizInnovator Website
 * Resources**



Potential Market https://www.sba.gov/blogs/when-why-and-how-calculate-potential-market

=Check for Understanding:= Discover the Potential Market for an iHOP

What questions to ask the potential market.

= = || =Standard:=

=Learning Target:=

=Activities:= Identify Market Potential - Discover their findings.

Who are your Customers - Demographic and Geographic

Demographics, Psychographics, Geographics, Behaviorial, Product Usage

http://www.netmba.com/marketing/market/segmentation/

http://articles.bplans.com/target-marketing/ http://www.entrepreneur.com/encyclopedia/target-market http://www.inc.com/guides/2010/06/defining-your-target-market.html
 * Read the following articles to prepare for tomorrow**

=Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:= Discuss the Articles

Motives, Influences, Decision Making Process

Other Consumer Buying Behaviors Decision Making Process - Routine, Limited, Extensive Buying Motives - Rational, Patronage, Emotional

Example Target Market - Identify the Characteristics

=Check for Understanding:=

= = || =Spring Break=

Homework for Break

1.) Begin to identify 2 customer groups and their characteristics

2.) Identify your Potential Market - Justify it

3.) Begin to Explore your Industry and Competitors, use the following as a starting point and explore more questions that fit your business opportunity.


 * Industry:**
 * What stage is this industry in (inception, mature, or declining)?
 * Is the industry outlook favorable, or is it shrinking?
 * What challenges is this industry facing?
 * What trends are creating opportunity for this industry?
 * What is the average profit margin in this industry?
 * Competitors:**
 * Who are your key competitors?
 * How big are they? Are they small businesses or global corporations?
 * Where are they located?
 * What is their business model? How do they make their money, and what sales channels do they use?
 * How much do they charge, and how profitable are they?
 * How much do they charge, and how profitable are they?

4.) Connect with Small Business Owner

Brendan - Wendy's Franchise Owner Cole - Skyzone or Get Air Owner Nick - Uber ||
 * March 12 || =Spring Break= || =Spring Break= || =Spring Break= || =Spring Break= || =Spring Break= ||
 * March 19 || =Standard:=

=Learning Target:=

=Activities:=

Discuss Work over Break

Continue to Identify your Target Market

Influences - Personality, Social Class, Cultural Environment, Groups

Motives to Buy

Decision Making Process and Types of Decisions

=Check for Understanding:=

2.) Create 12-15 Guiding Questions for Interviews

Develop a Survey - Customer Rewards Program || =Standard:=

=Learning Target:=

=Activities:= Discuss Marketing Persona - Practice IHOP

Customer Personas - What goes into a Customer Persona?

Trio - Persona Examples

https://blog.bufferapp.com/marketing-personas-beginners-guide

http://www.morebusiness.com/templates_worksheets/bplans/printpre.brc

http://www.mycustomer.com/marketing/strategy/four-sample-buyer-personas-and-what-we-can-learn-from-them

https://www.shopify.com/blog/15275657-how-to-build-buyer-personas-for-better-marketing

http://contentmarketinginstitute.com/2016/05/buyer-personas-essential-parts/

=Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:= Discuss the IHOP Customer Persona

How to Obtain the information? Primary Research - Building Loyalty Activities and Data Collection

Customer Feedback https://www.helpscout.net/blog/customer-survey/

Rewards Program http://coherentpath.com/five-customer-data-essentials-for-loyalty-programs/

Explore - Sample Surveys - What is similar to what was discussed and what Target Market characteristics are present.

Demographics, Geographics, Psychographics, Behaviors, Product Usage

=Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:= Build the Customer Feedback Survey or Rewards Program for your Business - Use Examples to help guide your creation

Complete the Survey - Build in Google Forms = =

=Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:= Discuss the Market Analysis Assignment



Market Analysis Assessment -Work Time

= =

=Check for Understanding:=

=Market Analysis Assessment Due Next Friday= || =Learning Target:=
 * March 26 || Standard:

=Activities:=

Marketing Analysis - Q and A

Developing the Marketing Mix

Product, Place, Price, Promotion, People

Developing your Brand http://www.entrepreneur.com/article/77408 http://www.entrepreneur.com/article/226058

Company Logo - Create a New Logo for your Company http://www.thelogofactory.com/logo-design-tips/

= =

=Check for Understanding:=

=- Company Name= =- Logo= =- Branding Strategy - How will you grow your Brand?= || =Standard:=

=Learning Target:=

=Activities:=

=Iowa Assessments 8:30 - 10:30=

Establish your Brand - The Keys 1.) Provide HQ Products/Services 2.) High Ethical Standards 3.) Define your product or service clearly 4.) Treat your employees well 5.) Advertising Message - Positive, Clear, Informative 6.) Associate with the community, charities and other positive PR 7.) Place it Everywhere!!! The audience needs to see it! 8.) Online Presence Domain Name, Social Media, etc..

How have business' established their Brand? Examples

Grumpy Goat - Trademark

Discuss how business established their Brand - Evidence on what they have done and Examples.

=Check for Understanding:= || =Standard:=

=Learning Target:=

=Activities:= Your Business - Brand Strategies

What would be the key activities you would need to do in order to establish your Brand's Identity?

Identify and Assemble the Products and Services offered and strategies that need to happen.

Interviews - ??? Status and Questions - Plan of Action and Interview Questions

__**The Product**__ Product Lines - What are going to be your offerings? http://smallbusiness.chron.com/product-mix-639.html

Product/Services - 8 Elements of the Product

Analyze a Product - Macbook https://www.apple.com/macbook/ Identify each element of the product/service

=Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:=

=Iowa Assessments 8:30 - 10:30=

Product Development - Creating a New Product Work time

New Businesses - 1.) Identify your Product Lines (Width, Depth and Consistency 2.) Identify one Product and one Service you would introduce - Include the 8 elements in implementing the ideas

Franchise Models 1.) Identify your Product Lines (Width, Depth and Consistency

2.) Create one Product and one Service you would introduce in your Business.

- Include the 8 elements in implementing the ideas

=Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:=

Submit Market Analysis



http://www.businessstudynotes.com/marketing/marketing-management/major-pricing-objectives-of-business/
 * Pricing Objectives**

http://www.netmba.com/marketing/pricing/
 * Pricing Strategies**

https://tax.iowa.gov/iowa-sales-and-use-tax-guide#questions
 * Government Impacts - Taxable or Non Taxable**

= =

=Check for Understanding:= ||
 * April 2 || =Standard:=

=Learning Target:=

=Activities:= Interviews - ??? Status and Questions - Plan of Action and Interview Questions

https://www.inc.com/guides/price-your-products.html
 * How to Price Your Products**

http://www.netmba.com/marketing/pricing/
 * Pricing Strategies**

=Check for Understanding:= Where will your business focus on making money? Revenue Products and Margin Products

Identify the Pricing for some of your Product Line and determine the pricing strategy that will be most effective.

A.) Describe your overall pricing strategy for your business. - Explain your goals, and clearly identify what you will rely to bring sustainability and success.

B.) Identify of your products what pricing objectives will be in place and explain your reasoning.

C.) Explain what types of pricing discounts you will use throughout the course of your business and how they will help you accomplish your overall pricing strategy.

Also continue to build onto your Product Strategies

= = || =Standard:=

=Learning Target:=

=Activities:= Being to identify the location where you will want to try to open up the restaurant. Fundamentals of Place and Channels of Distribution

Where are your customers? https://www.sba.gov/starting-business/how-start-business/business-data-statistics/demographics

Discuss Traffic Count http://www.iowadot.gov/maps/msp/traffic/tmaps.html

Why do some locations fail?

Where are you on the channel of distribution and how are you going to make the connection with your customers/clients?

= =

=Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:= Buying vs Leasing -

Discuss Real Estate Vocabulary https://www.sba.gov/business-guide/launch-your-business/pick-your-business-location

https://www.allbusiness.com/10-commercial-real-estate-terms-every-small-business-should-know-1409-1.html

http://www.nolo.com/legal-encyclopedia/commercial-lease-basics-29934.html

http://www.loopnet.com/commercial-real-estate-glossary/

A triple net lease (Net-Net-Net or NNN) is a lease agreement on a property where the tenant or lessee agrees to pay all real estate taxes, building insurance, and maintenance (the three 'Nets') on the property in addition to any normal fees that are expected under the agreement (rent, etc.)

Place Example http://www.dennyelwellcompany.com/commercial-property-listings/retail-space/

http://www.loopnet.com/iowa/waukee-commercial-real-estate/

=Check for Understanding:= Place - How are you going to connect your product with the consumer?

1.) Where and when will the product will be produced, sold and used? 2.) What characteristics of the product will affect distribution - Quantity, Size, Packaging? 3.) What special physical handling is necessary? 4.) Who will be responsible for each of the distribution activities? 5.) Does the channel fit our organization? 6.) Does the channel fit the target customer and the brands position?

Goal: Match what the business produces and what the consumer wants to buy. = = || =Standard:=

=Learning Target:=

=Activities:=

Tips for Locations


 * Complete the Place Considerations Document.**

= =

=Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:=


 * Continue Place Development - Develop your location for your business.**

Place Considerations Document

=Check for Understanding:=

= = ||
 * April 9 || =Standard:=

=Learning Target:=

=Activities:= https://www.cleverism.com/promotion-four-ps-marketing-mix/
 * Promotion**

1.) Determine Goals and Objectives - What are you trying to accomplish with each section of the promotional mix? What is your message?

http://deloitte.wsj.com/cmo/2017/01/24/who-has-the-biggest-marketing-budgets/
 * What your Budget?**

Objective and Task Method = = Discuss Promotional Mix https://www.cleverism.com/promotion-four-ps-marketing-mix/

https://www.linkedin.com/pulse/20141002042202-284765029-promoting-products-5-components-of-the-promotional-mix

Use the links Below to help you prepare your Promotional Mix

Advantages and Disadvantages of each part of the mix.

http://www.venturechoice.com/articles/choose_adv_medium.htm
 * Advertising**

http://www.knowthis.com/types-of-advertising-media

http://smallbusiness.chron.com/types-sales-promotions-3318.html
 * Sales Promotions**

https://www.sparkpay.com/the-top-10-most-popular-types-of-sales-promotions

http://smallbusiness.chron.com/examples-direct-marketing-campaigns-24087.html
 * Direct Marketing**

http://www.businessinsider.com/the-exploding-importance-of-direct-marketing-2013-11

https://courses.lumenlearning.com/boundless-marketing/chapter/the-promotion-mix/

=Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:= Mr. Combs Gone

Work Time:


 * Continue to Build the Marketing Mix:**


 * 1.) Building your Brand**


 * 2.) Location Considerations**


 * 3.) Product Mix**

= =
 * 4.) Pricing Strategies**

=Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:=
 * Personal Selling - Workers**

__**Public Relations/Sponsorship**__

Types and how to use it. https://www.agilitypr.com/resources/pr-glossary/

http://www.managementstudyguide.com/types-of-public-relation-activities.htm

http://www.cbsnews.com/news/how-to-write-a-press-release-with-examples/
 * Press Release**

http://www.desmoinesregister.com/story/money/business/2016/03/22/fresh-thyme-specialty-grocery-west-des-moines/82125846/
 * Examples**

http://www.desmoinesregister.com/story/money/business/new-business/2015/04/06/gusto-pizza-johnston/25368289/

http://www.desmoinesregister.com/story/money/business/new-business/2016/04/12/zombie-burger-ankeny-iowa-city/82950458/

http://www.prweb.com/releases/2010/06/prweb4163334.htm

http://www.entrepreneur.com/article/56200
 * Grand Opening Suggestions**

http://whotv.com/2015/11/05/west-des-moines-retail-continues-to-grow-rei-set-to-open-friday/ = =

=Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:= Develop questions for tomorrow's meeting.

Marketing Mix Assessment Practice - BizInnovator

How to connect with your target audience? What options are the most effective in communicating effectively? Add to your Customer Persona.

Build your promotional mix around your target customers


 * Marketing Mix Work Time**


 * Promotions**
 * Advertisements, Press Releases, Grand Opening ideas**


 * 1.) Building your Brand**


 * 2.) Location Considerations**


 * 3.) Product Mix**

= =
 * 4.) Pricing Strategies**

=Check for Understanding:= || =Standard:=

=Learning Target:=

=Activities:= Steve Odell from Tenzo Tea https://tenzotea.co/

FaceTime Conference = =

=Check for Understanding:= ||
 * April 16 || =Standard:=

=Learning Target:=

=Activities:=

Marketing Mix Assessment Instructions

Marketing Mix Assessment Practice - BizInnovator

Costs - Determining the Start Up Costs - This sample should help you start to compile the costs that you might have but this should no where be near to the exact list you will create.



Helpful Links https://www.sba.gov/starting-business/business-financials/estimating-startup-costs

https://www.calcxml.com/do/bus02

http://smallbusiness.intuit.com/news/Achieving-sales-&-profitability/19199534/Common-Start-up-Costs-for-Small-Businesses.jsp

http://www.nolo.com/legal-encyclopedia/start-up-costs-business.html

https://www.investopedia.com/articles/pf/09/business-startup-costs.asp

=Check for Understanding:= || =Standard:=

=Learning Target:=

=Activities:= Continue Cost Workup

Discuss Start Up Costs - ??'s

Fixed Costs vs. Variable (COGS and others)

Operating Costs

Determine these for your Business Venture - Continue onto page 2 of the Spreadsheet

Determine Estimates - Operating Costs and Start Up Costs. = =

=Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:= Continue Cost Discussions

Determine Break Even Point - Knowing what your Prices, Variable Costs and Fixed Costs are. (Average per Customer)

Fixed Expenses - Depreciation of Equipment - What will depreciate - Used on the Financial Statements

Cash or Accrual Accounting - What system to use?

Cash Reserves


 * Should you pay yourself**

https://www.sba.gov/blogs/5-tips-setting-your-salary-business-owner

http://www.forbes.com/sites/kellyphillipserb/2015/08/24/making-sure-you-eat-paying-yourself-as-a-small-business-owner/#51093c461f79

Based on your reading, **what will you do**? Provide references to the article and support your response with examples. -

= =

=Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:= Food License Application https://dia.iowa.gov/sites/default/files/documents/2016/07/food_establishment_license_application_2016_.pdf

Insurance Needs - https://www.sba.gov/content/types-business-insurance

Research different Insurance Products https://www.farmers.com/business/

https://www.statefarm.com/small-business-solutions/insurance

[|General Liability Insurance]

[|Product Liability Insurance]

[|Professional Liability Insurance]

[|Commercial Property Insurance]

[|Workers' Compensation Insurance]

=Check for Understanding:=

=Question Answers for James Lunders - State Farm= || =Standard:=

=Learning Target:=

=Activities:=
 * Complete and submit your Insurance Document to Mr. Lunder's**


 * Choosing the Right Ownership Structure**

http://www.legalzoom.com/business/start-your-business.html
 * Business Ownership**

http://www.legalzoom.com/business/business-types/compare-business-structures.html

https://www.sba.gov/starting-business/choose-your-business-structure

=Check for Understanding:= =Marketing Mix Assessment Due= = =

= = ||
 * April 23 || =Standard:=

=Learning Target:=

=Activities:=

Mr. Combs Gone for Golf - Work Time

https://tax.iowa.gov/standard-contacts-resources-and-tax-benefits-businesses


 * Identify your Ownership type and explain why you chose it. - Detailed explanation - Due Tomorrow**

Complete your Cost Discovery - Start Up and Operating Expenses Estimations

__**Start Up Costs**__ - One Time - First 3 Months. - Totals

Identify and solve for Fixed Expenses - Maintaining Operations (Include as much as possible and as accurate estimations as possible.
 * First Year Costs**

=Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:=


 * Submit Ownership Type Explanation**

Begin researching the Pro Forma Statements http://www.inc.com/guides/business-plan-financial-section.html

http://smallbusiness.chron.com/estimate-financials-business-plans-40460.html

http://www.bizfilings.com/toolkit/sbg/startup/planning/planning-financial-statements.aspx

https://businesstown.com/articles/how-to-create-a-pro-forma-income-statement/

Pro Forma - Financial Statement Income Statement Balance Sheet Cash Flow - BizInnovator Example Format

Sample projections for the first 3 years -

http://www.bplans.com/sample_business_plans.php

Use the sample plans to help guide you,

Have Cost lists Prepared to put together the Pro Forma Statements.

Discuss Setting up Financial Statements

Pro Forma - Samples and Discussion

Use the FDD for Pancheros to determine some of your figures.

Use the Chart of Accounts Provided by Pancheros for the Pro Forma Statements.





= =

=Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:=
 * Discuss Income Statement**

https://www.youtube.com/watch?v=rSufCFpm0Ng&feature=youtu.be&CFID=205068&CFTOKEN=48174382
 * Practice preparing the Balance Sheet**

Use BizInnovator Resources - Videos

=Check for Understanding:= || =Standard:=

=Learning Target:=

=Activities:=

=**Cash Flow Statement - BizInnovator**=

=Check for Understanding:= || =Standard:=

=Learning Target:=

=Activities:=


 * Operations - People and Positions**

Besides the Positions answer the following questions Create simple job descriptions for the roles in your business. You are trying to attract the best employees possible.
 * Typical Employees**


 * One Management Role and One Typical Employee - Create a job posting for each. Job Description, Job Requirements, Job Benefits**

__**Sell it to prospective employees**__

Part Time Employee https://jobs.chipotle.com/job/crocker-township/restaurant-team-member-crew-2776-ankeny/282/7764900
 * Examples** -

http://hiring.monster.com/hr/hr-best-practices/recruiting-hiring-advice/job-descriptions.aspx
 * Management**

https://hiring.monster.com/hr/hr-best-practices/recruiting-hiring-advice/job-descriptions/restaurant-manager-job-description-sample.aspx
 * Sample Job Description**

=**People - Operations**=

1.) What are you going to focus your customer service on in training your employees. - What do you want them to value when they are working for you?

2.) Discuss what it will take to get return customers, not just one time customers. What will your business focus on to make sure this happens? (Customer Service Focus - how will your people interact with the customers) **Be Specific and Descriptive**

3.) What will you do to gain customer feedback? Describe the different tools and ways for you to gain the knowledge and describe how you will use it to your advantage.

4.) Complaints are valuable - Discuss how will you handle them and what you will learn from them, in person and in reviews? What will be the forms of communication that you will allow to best address the complaints. Demonstrate your procedures in handling customer issues.

5.) How many employees will you have? Part Time- Full Time What job titles/jobs will be needed? Justify your reasoning.

=Check for Understanding:= ||
 * April 30 || =Standard:=

=Learning Target:=

=Activities:= =**Mr. Combs - Gone at Conference Golf**=


 * Work Time**


 * Start Up Costs**


 * Financial Statements**


 * Employees and Customer Service Strategies**

=Check for Understanding:= || =Standard:=

=Learning Target:=

=Activities:=

Debt - Sources Banks/SBA/Credit Unions

Equity - Sources https://www.entrepreneur.com/article/270556

http://www.inc.com/guides/2010/07/how-to-finance-your-business.html

http://bizfinance.about.com/od/generalinformatio1/a/debtequityfin.htm

http://retail.about.com/od/finances/f/financing_faq3.htm

What will the money be used for, explain what you need and what the return on investment will be.
 * Making the Funding Request**

http://us.accion.org/business-resources/articles-videos/business-plan-section-8-funding-request

http://www.entrepreneurmag.co.za/advice/funding/attracting-investors/how-to-write-a-funding-proposal/

https://www.sba.gov/content/funding-request = =

=Check for Understanding:=

= = = = = = || =Standard:=

=Learning Target:=

=Activities:= =**Mr. Combs - Gone**=
 * Work Time -**


 * Start Up Costs**


 * Financial Statements**


 * Employees and Customer Service Strategies**


 * Funding Request**

=Check for Understanding:=

= = || =Standard:=

=Learning Target:=

=Activities:= =**Mr. Combs - Gone**= = =

=Check for Understanding:=

= = =**Submit Work -**= = = =**Start Up Costs**= =**Pro Forma Statements**= =**Job Posting**= =**Customer Service Questions**= =**Funding Request**= || =Standard:=

=Learning Target:=

=Activities:= Discuss Final Business Plan

Continue to Prep for Assessment

= =

=Check for Understanding:=

= =

= = ||
 * May 7 || =Standard:=

=Learning Target:=

=Activities:=

= =

=Check for Understanding:=

= = Funding Request Questions and Financials Discussion

Questions on Feedback for
 * Job Postings, Customer Service Questions, Funding Request**

Executive Summary https://www.inc.com/jeff-haden/how-to-write-a-great-business-plan-the-executive-summary.html

https://www.entrepreneur.com/article/241071

Work Time for Business Plan || =Standard:=

=Learning Target:=

=Activities:=

= =

=Check for Understanding:=

= = Work Time for Business Plan

Study for Thursday || =Standard:=

=Learning Target:=

=Activities:=

= =

=Check for Understanding:=

= = Work Time for Business Plan

Study for Thursday || =BizInnovator Exam=

Password:

**BI** **Spring 2018** || =Standard:=

=Learning Target:=

=Activities:= =**Mr. Combs - Gone**= = =

=Check for Understanding:=

= = Work Time for Business Plan ||
 * May 14 || =**Mr. Combs - Gone**=

Work Time for Business Plan || Submit Business Plan

Course Evaluation http://goo.gl/forms/wv5hEFXiVVq8j8T82 ||  ||   ||   ||